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social-medias

Tech and Business in the Modern Age: Social Media Tips You Need

In the world of modern business, most people have relied upon the convenience and the ease in which social media has helped spread the word about them. However, not all are well-prepared for what is needed to take full advantage of this new age business tool.

This is why that I will be giving a bit of advice about for today! Here are a few social media tips that can help you—all coming from a tech dinosaur that had to stumble around a bit!

Know Your Audience

When you have followers or patrons, they tend to respond to your posts whether they are either supporting you or complaining about something. In either case, you will need to know your audience if you are going to be developing posts that garner more than just complaints.

You will need to know when your target audience is more active—this way you’ll be able to maximize the effect of your posts.

Limit Your Hashtags

Hashtags are tools that can make searching for you a lot easier. This is something that most businesses have discovered as well and a lot of them have decided to abuse. When you make use of hashtags in your posts, you will need to make sure that they are:

  • Consistent
  • Does not go above six
  • Relevant to your direct business

Keep Social Media Posts Short

No one really likes to read a relative novel on the page of a business or brand that they follow. Long posts are for activists and that odd relative that you keep on your friend list for polite reasons. When you have an official business page, it is important to keep it short and to the point.

These are just a few tips that you can take to the bank! Do you make use of social media for your business? What tips do you adhere to?

3 Quick social media tips to market your book

From Visually.

ecommerce

Physical VS Online Store: What Are the Benefits of Each?

One of the main draws of doing business nowadays is that there are infinitely more options than what we used to have before. Today, we take a look at the benefits of either having a physical store or an online store.

This is a very important discussion to have as it can definitely help shape the path of your startup or business:

Physical Stores

clothing-store

Physical stores have always had their appeals. Here are a few pros:

Legitimacy

When a business has a brick and mortar location, they are infinitely more legitimate in consumer’s eyes. If a business or brand is willing to set up a physical location, this means that they are really trying to break into the market.

Visibility of Product/Service

When it comes to seeing how real your product or your service is, having a physical store is great. This way, interested patrons can just walk in and ask a ton of questions. Depending on how well you or your staff answers those questions, you have the opportunity to grow brand loyalty and your client base.

Online Stores

online-shopping

With avenues like Etsy and Instagram, there are a lot of benefits to choosing an online store rather than a physical one:

Lower Overhead Costs

When you don’t have to worry about paying rent, utilities, and staff you only ever have to worry about shipping and the sort of posts you create on your selling profiles. This can free up your funds a bit further for other things.

Management Flexibility

When you run your business online, this leaves you a lot of freedom for where you spend your time. You can even travel if you wanted to. This is one of the biggest draws of having an online business.

These are just a few benefits to having either a physical or an online store that I’ve come across. What benefits have you seen with your own eyes?

stress

On the Wrong Foot: 3 Common Mistakes Startups Make

The concept of startups is something that has been extremely popular in the past few years. With big success stories like Uber and the like, it is any wonder that more and more people want to make their own startup?

People, however, tend to make mistakes regarding their startups and in my field of experience, here are some of the more common ones that they make:

Doing Too Much

The power of the internet has made it quite easy for people to offer a wide variety of products or services. The thing is, the concept of “jack of all trades, master of none” does not help a business grow. You need to be able to ratify what sort of product or service you want to provide and make it sparkle.

Doing too much can make you end up all confused and if you’re confused, there is a big chance that your market will be as well.

Not Doing Research

There is a lot of data that’s available online nowadays. You can always scope out the competition through their social media pages and you can even get a pulse on what sort of things your target market is looking for by doing comparative studies on trends.

It is always important to put on your study hat and do a bit of research to see what sort of things you need to put into action in order for your startup to work.

Throwing Money at Everything

A majority of newer startups that the market has seen in recent years are all the offspring of relatively well-off parents and established moguls. This can afford them bank that they normally would not be able to obtain on their own. This can lead to some very odd business decisions when money really isn’t a problem.

Most startups tend to throw money at problems that they face. If the internal issues are not fixed, no amount of money is going to save that doomed startup.

These are some of the more common mistakes that people in startups bring. Which ones have you noticed in the past few years?

business-plan

Anything Can Happen: How You Can Cope With Last Minute Changes to Business Plans

In the world of business, it is a very real thing that certain things may not always go according to plan. Even more real is the fact that you may have already established a plan then having last minute changes. This can be understandably stressful and will require some helpful tips on how to cope.

I certainly wish I knew these things when I was starting out. Well, now my experiences can be your gain! Here are a few tips for you:

Pay Attention

Whenever last minute changes happen, it is very understandable that your emotions will be riding high. You can be upset or frustrated and that’s okay. What you should not do is allow yourself to be consumed by all that emotion that you aren’t paying attention to what is needed.

You need to make sure that you are paying close attention to what the client or the boss wants you to change so you won’t make any mistakes.

Get Everything in Writing

The biggest frustration about last minute changes is the extra effort that will need to be put in but you’ll more than likely be paid around the same. If the request or the order is something that will require specialized effort on your behalf, make sure that you get it in writing. That way you can send an appropriate bill later on.

There are a lot of unfortunate instances where there is a lot of extra effort put in by the employee only to realize they weren’t paid for it because it was simply an “oral suggestion” rather than a written request. In this case, even getting the request in email will do.

These two are by far the most useful pieces of knowledge that I have obtained through the years of working the field of business. Yes, even I had to deal with last minute requests by clients. I hope that these will help you better cope with such instances.

7 key sections of Business Plan

From Visually.

mac-computer

Tech Business 101: Basic Pieces of Technology You Should Apply in Your Business

In the realm of business, it is quite important that you are made aware of certain pieces of technology that can make things a heck of a lot easier for you. Today, this is going to be the focus of my discussion. This is quite important as many business owners my age tend to avoid new technology like the plague—not really realizing the benefits that they have.

Here are a few basic pieces of technology that you should really apply in your business:

Tablets

ipad

Many business owners tend to think that tablets are pieces that speak of vanity rather than function. They could not be more wrong. Tablets allow everyone to be using the same applications and to be able to access pertinent information in a few flicks of a screen.

Going paperless in your office should significantly lower costs for office supplies. Not only will it lessen the need for printer ink but it helps the environment, too.

Instant Messaging Applications

email

One of the biggest burdens that businesses had back then was getting a hold of their employees—especially when they were sent out into the field. Things got a little bit easier when cell phones emerged. Now, it’s even better with instant messaging apps that can be downloaded into a phone or a tablet.

When employees can be reached within a few seconds, everything is a lot easier.

Internal Server

network

In the world of today, hacks are becoming commonplace. Your business documents are important and must be guarded. Having an internal server limits the chances of having any breeches in your security. Just make sure that you regularly screen computers to see who uses them and what they use it for.

These are just a few pieces of technology that have significantly made my business life a whole lot easier. What other basic pieces of tech can you say helped you out?